nascar
we wanted to honor nascar’s history and cultural influence without making the office look like a museum. Instead, a more sleek and sophisticated interior design took shape with very light colors, glass walls, and lots of concrete.
The ceiling above the reception area features curvilinear forms that mirror the racetrack itself. The concrete floor has integrated metal inlays that mimic the identical layout of the ceiling pattern, while the angular walls connect the floor and ceiling dynamically.
On the wall near the reception area is a giant logo made up of all of the tiny former logos NASCAR has used throughout its nearly 70-year history.
Despite its minimalist aesthetic, the space pays tribute to the automotive aspect of the NASCAR organization. Two video screens near the office’s entryway – one 10 feet wide and another that is three feet wide – stream NASCAR races and other related footage.
TMA heavily branded the office using NASCAR photography and artwork, as well as through the architecture of the physical space. Every form, object, color, material, and light were selected to unify the identity of NASCAR in the space.
Black and white photos of the Daytona International Speedway in Daytona Beach, Florida, where NASCAR holds the Daytona 500, its premier race, are placed on the hallway walls. The graphics highlight the 31-degree sloped turns on the track, enhanced by the curved patterns of the ceiling and floor.
This conference room includes light fixtures that appear to be “on the move.”
A huddle space is built inside a reflective cube that indicates the shimmer of oil.
There are three conference rooms named after famous racecar drivers, and a smaller huddle room.
This office contains 16 open-plan workstations and nine private, glassed-in offices with views of Central Park.